About the Kiosk at Doncaster Shopping Centre -
It was about 3 pm when I entered Westfield's - Doncaster Shopping centre, I saw a big cue of people waiting for hours, initially I thought the cue was about the I Phone 4S, but I surprised to see the cue was actually for a personalised Coke can under the new campaign of Coca-Cola, known as "Share a Coke". I was quite interested in the whole campaign so I did a research on it and found the campaign to be quite creative and interactive one.
About the campaign -
Coca-Cola is putting Aussies front and centre by printing people's names on millions of bottles (for the first time ever) as a social invitation to find the names of friends and family and encourage them to connect on Facebook and 'Share a Coke' together.
The launch of the new multi-million dollar summer campaign, 'Share a Coke', will see the country's 150 most popular names appear on labels this summer, encouraging them to 'Share a Coke' with one another.
This is the first time Coca-Cola has made such a major change to its packaging and the first time any brand in Australia has launched this type of campaign. 'Share a Coke' with Matt, Josh, Luke, Rebecca, Nicole, Kate messaging was designed to encourage Aussies to connect with each other this summer. All the executions of the fully integrated 'Share a Coke' marketing campaign act as an invitation for consumers to share a bottle or can of Coke with someone they know, or want to know.
Says Lucie Austin, marketing director, Coca-Cola South Pacific: "We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends and family members' names and then enjoy sharing a Coke together."
Overall I think its an great campaign to involve Social Media for Coke's marketing, as it would be real fun to share a coke publicly on Social Networking sites like Facebook and people might click photo's of cans and share it on other networking sites too. At the moment the kiosk's are only at Westfield shopping centre's around Australia, for more info log onto - shareacoke.com.au.
It was about 3 pm when I entered Westfield's - Doncaster Shopping centre, I saw a big cue of people waiting for hours, initially I thought the cue was about the I Phone 4S, but I surprised to see the cue was actually for a personalised Coke can under the new campaign of Coca-Cola, known as "Share a Coke". I was quite interested in the whole campaign so I did a research on it and found the campaign to be quite creative and interactive one.
About the campaign -
Coca-Cola is putting Aussies front and centre by printing people's names on millions of bottles (for the first time ever) as a social invitation to find the names of friends and family and encourage them to connect on Facebook and 'Share a Coke' together.
The launch of the new multi-million dollar summer campaign, 'Share a Coke', will see the country's 150 most popular names appear on labels this summer, encouraging them to 'Share a Coke' with one another.
Says Lucie Austin, marketing director, Coca-Cola South Pacific: "We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends and family members' names and then enjoy sharing a Coke together."
Overall I think its an great campaign to involve Social Media for Coke's marketing, as it would be real fun to share a coke publicly on Social Networking sites like Facebook and people might click photo's of cans and share it on other networking sites too. At the moment the kiosk's are only at Westfield shopping centre's around Australia, for more info log onto - shareacoke.com.au.
